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Privacy Policy

Last Updated: October 2, 2025

1. Introduction

PropLLM ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our real estate listing optimization platform.

2. Information We Collect

2.1 Information You Provide

  • Account Information: Email address, name, and authentication details when you sign up
  • Listing Data: Property URLs, images, and descriptions you submit for analysis
  • Payment Information: Processed securely through Stripe (we do not store credit card details)
  • Communications: Messages you send to our support team

2.2 Automatically Collected Information

  • Usage Data: Pages viewed, features used, and interaction patterns
  • Device Information: Browser type, operating system, and device identifiers
  • Log Data: IP address, access times, and referring URLs
  • Cookies: Session cookies for authentication and analytics

3. How We Use Your Information

We use the collected information to:

  • Provide and maintain our listing optimization services
  • Process your property images and descriptions using AI models
  • Manage your account and subscriptions
  • Send service-related notifications and updates
  • Improve our platform and develop new features
  • Prevent fraud and ensure platform security
  • Comply with legal obligations

4. AI Processing and Third-Party Services

Your public listing data is processed using third-party scraping and AI services. These services process your images and text to provide optimization recommendations. We ensure these providers maintain appropriate security measures and do not use your data to train their models without consent.

5. Data Sharing and Disclosure

We may share your information with:

  • Service Providers: Supabase (database), Stripe (payments), Resend (email), and AI providers
  • Legal Requirements: When required by law or to protect our rights
  • Business Transfers: In connection with a merger, acquisition, or sale of assets

We do not sell your personal information to third parties or use it for advertising purposes.

6. Data Security

We implement industry-standard security measures including:

  • HTTPS encryption for all data transmission
  • Secure authentication via Supabase Auth
  • HttpOnly cookies to prevent XSS attacks
  • Regular security audits and updates
  • Access controls and monitoring

However, no method of transmission over the Internet is 100% secure, and we cannot guarantee absolute security.

7. Your Rights and Choices

You have the right to:

  • Access: Request a copy of your personal data
  • Correction: Update or correct inaccurate information
  • Deletion: Request deletion of your account and data
  • Export: Download your listing data and analyses
  • Opt-out: Unsubscribe from marketing communications

To exercise these rights, contact us at privacy@propllm.com

8. Data Retention

We retain your information for as long as your account is active or as needed to provide services. When you delete your account, we will delete or anonymize your personal data within 30 days, except where retention is required by law.

9. Cookies and Tracking

We use cookies for authentication and analytics. You can control cookie preferences through your browser settings, but disabling cookies may limit platform functionality.

10. Children's Privacy

Our service is not intended for users under 18 years of age. We do not knowingly collect personal information from children.

11. International Data Transfers

Your data may be processed in the United States or other countries where our service providers operate. We ensure appropriate safeguards are in place for international transfers.

12. Changes to This Policy

We may update this Privacy Policy periodically. We will notify you of material changes via email or through the platform. Your continued use after changes constitutes acceptance.

13. Contact Us

For privacy-related questions or concerns, contact us at: